In today’s world, digital marketing is one of the most essentials. With both potential customers and competitors constantly online, the best way to stay ahead is through digital marketing. Actually, for small businesses, online world can sometimes seem intimidating and challenging. In that regard, here are some simple digital marketing strategies that can greatly help your small business grow.
1. Content Marketing Strategy
One of the best ways that businesses are establishing effective authority and gaining great trust with customers is by consistently creating unique, valuable content through various channels. Typically, this involves the right and relevant information, which provides entertainment or insight to an audience. These days, a responsive and mobile-friendly small business site is pillar of effective digital marketing strategies for small businesses online. To get the best results, it’s recommended to fill your website with more valuable and unique content. Try to link social networking efforts to your site, and also post a weekly blog in your website. Apply the right SEO (Search Engine Optimization) strategies to the content you have in your site to help you rank high on search engines.
2. Pay-Per-Click/Paid Search Marketing Strategy
Another effective internet marketing strategy, especially for small businesses is the use of Google ads and several other pay-per-click advertising. This can help your website get to the top of search engine results. In order to get the best results, consider pairing your ads with a clear call-to-action and creative landing pages. You can track your customer response through your site to identify which particular ads bring the greatest return on investment (ROI).
3. Email Marketing Strategy
Email marketing is one of the best digital marketing strategies that are very effective for small business. This particular strategy allows you to introduce the services you offer to new and potential customers while keeping your already existing customers engaged and focused with your business. For better results, segment all your contacts into certain interest groups and then create a number of version of a weekly or monthly email newsletter – with informative content created to address specific needs of each group. Consider using personalized landing pages for every email with a great, embedded call-to-action.
4. Social Media Marketing Strategy
Social media marketing is also an effective digital marketing strategy that offers you the right tools to virtually connect with your customers even without meeting all of them in person. This strategy can be more effective if you establish your online presence on a several different social marketing platforms, such as twitter, Facebook, and even Google+ can be a good start. Always try to be active on your social media networks by interacting with customers, and responding quickly to all customer postings. This will help you create a dynamic dialogue, which will also create a following of loyal customers for your business.
5. Outbound Calling
Calling leads is still essential part of several B2B marketing strategies, making it one of the best digital marketing strategies any small business needs to grow and become successful. Maximize your online marketing efforts by using the right internet marketing strategy to qualify the highest viable leads before starting your calls.
6. Image-Centric Content Marketing Strategy
This particular strategy also rules and most effective when it comes to digital marketing. As consumers get hit with ever-increasing number of ads, it is becoming more crucial and necessary to make content that is quickly and easily digestible. The rapid and gradual rise to success of Pinterest and Buzzfeed are some testaments to the viral potential and power of image-based content. Social media platforms where most people have almost the same characteristics are also the right place for image-centric content marketing. Successful blog posts, which get the most social shares often, have a common characteristic – they usually pepper in well-placed images to emphasize certain points and break content up.
7. Ad Retargeting Strategy
Ad retargeting is also a good digital marketing strategy that grows in effectiveness. It works by using browser cookies to the the sites that users visit most. Once visitors leave a certain website, the services or products they viewed will automatically shown to them again in various ads across several different sites.
Conclusively, now you know which digital marketing strategies are the best and most effective for growing a small business, its right time to consider using them for the benefits of your company.